Involving the younger generations

"Today’s twentysomethings are eager to change the world", believes Farid Tabarki, director of CoolPolitics Research Amsterdam. "But they won’t manage unless they can develop and apply their own tools. Coolpolitics' answer to this is a series of debates at pop festivals between artists and politicians which are broadcasted on MTV. Thousands of young people attend such debates. And that doesn't even include MTV's viewers."