We feel that the communication crisis within the European Union can be overcome not
merely by telling citizens about EU policy, but rather about Europe in all its richness. The EU representations should see themselves as "Embassies for Europe".
They should allow the vitality, the attractiveness, the diversity, the essence and the meaning of Europe to be felt. What is better suited for this than European film? This medium can best convey European life in all its complexity. The potential of civil society should be exploited in a positive sense: rather than starting new initiatives and projects, the EU should rely on existing ones that have already been established from the bottom up.
Likewise, the EU should focus on fostering the variety of available media channels rather than creating new ones.